Knexus

It's the year of Mobile!

• The number of people using their mobile device to access news and information online more than doubled from January 2008 to January 2009.
•  Among the 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35%) did so daily; more than double the size of the audience last year.
• Sales of smartphones are set to grow 12-15 percent in 2009. Some analysts forecasting above 30 percent market growth for phones with advanced capabilities such as email or internet browsing.

We've teamed up with Russell Buckley of Admob(also Global Chairman of the Board of The Mobile Marketing Association), to provide insights into how marketers can leverage on this fast-growing channel–by optimizing mobile marketing to effectively target the right consumers!

Two recent reports on the UK's mobile advertising industry indicated that despite marketers cutting budgets and increasing global financial distress, both the number of advertisers and the budget spent on mobile marketing is higher than before…why and how can mobile marketing spell success for you? Get in touch to find out more!

Online Visibility-I want some too!

• More than 50% of FMCG brand leaders have maintained their market position over two decades! Such is the power of a sustainable brand.
• Even the President of the United States identified the need for online visibility! Traditionally television was considered the biggest cost for a candidate’s ad spending. The creation of ‘Brand Obama’ is directly correlated with a rise in internet advertising spend to $16 million in 2008. $7.5 million of this was invested through advertising with Google, and $643,000 through Facebook. 

We've teamed up with Katy Howell, MD at Immediate Future (Online Brand and PR specialists), to provide insights designed to help marketers build, maintain and grow brand awareness and visibility.

A brand can speak volumes for a company and can also enhance customer loyalty—a luxury in the current commercial climate. Market research and surveys have proved that brand representation ultimately influences a consumer’s final buying decision. We are pleased to provide these compelling insights to marketers.

If you’d like complimentary access to these insights, click here!

Online brand protection .. Linked In reaches 40m users … IAB guidelines for video ads

We recorded the latest edition of Knexus Digital Marketing Conversations podcast this morning (due for release June 1st). The podcast features 4 digital marketing experts in conversation around the implications for brands online of Google dropping keyword protection globally,  Linked In reaching 40m users and dominating social business networking, plus the IAB introducing guidelines for online video advertising.

 The participants included Graeme Foux, Knexus CEO & podcast host, Katy Howell (MD at Immediate Future), Justin Rees (Marketing Manager at Leadpoint) and Eliza Dashwood (Sales & Marketing Director at Ambergreen). Dusan Hamlin (MD at Inside Mobile) was a new addition to the team.

 The podcast will be publically available on June 1st. If you have any comments on it or suggestions for future podcasts, please let us know.

How do I get my Google page rankings up?Help!

• 73% of all online transactions begin with search engines
• 85% of users only look at the first page of results.
• 500 million searches are completed each day

According to the Office of National Statistics in 2008 UK businesses sold £130.4bn of products and services online and bought £102.5bn of products and services online.

Grant Whiteside (technical director at one of the UK’s leading search marketing agencies)  has teamed up with us to provide insights on how these numbers can spell success for marketers –by optimising SEO strategy to effectively target the right consumers!

81% of internet users use search engines to find websites and the importance of search in the online marketing mix is an uncontested fact. Additionally, understanding search strategy is a compelling means of targeting the right consumers keeping in mind the amount of time web -users spend on Google. Ultimately, measurability of conversions (essential aspects of Search) can help marketers account for their ROI.

To understand how Knexus Digital can help you get compelling insights on Search, or other areas of the digital marketing mix, email us!

Affiliate Marketing: Merchant best practices unveiled!

We're teaming up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel!B2C marketers need to increase online sales and build their brand online. Affiliate programs are often integral to this effort but are becoming more complex and challenging. This upcoming webcast (27th May 2009) will be delivering quality, actionable ideas and insights that will help you understand the affiliate channel and improve Affiliate performance.

Sign up for complimentary access here!

What a difference a recession makes

This morning’s news from UK telecoms giant BT that they’re shedding 15k jobs comes as no surprise, even if it transpires the recent job losses were 15k and not 10k as previously announced. A reduction of 30k workers in one company is fairly seismic although BT’s workforce has appeared bloated through good times and bad.

What is very curious is how BT Global Services has gone from being hailed not so many years ago as the driving force of BT’s transformation (from a traditional telecoms business to a more modern technology company) to being the ‘sick child’ in a family of four. Apart from anything else, it shows just how precarious it is to judge a company based on the reporting provided by management. And what does this say about the legacy of Ben Verwaayen?

A 'Spring' in our Content

Knexus is again pushing the boundaries of marketing content and tools throughout the month of May. Access latest insights via 10 minute insight nuggets, 30 min online master classes or 60 minute live webcasts. Checkout upcoming live webcasts or browse On Demand for expert insights:)

Quality digital marketing content in your intranet!

Our new content license feeds the latest expert digital marketing insights directly into your intranet or extranet, are proving very popular. A global technology brand has just taken a license for 200 users as part of their efforts to raise the level of digital marketing competency in their marketing team!

Get in touch if you'd like to find out more!

Want to stay networked without profile fatigue?

Say hello to our walled garden approach and powerful networking tools -and you can network with other marketers in a secure, non-sales environment.No need to create YET another profile, you can simply provide a link to your LinkedIn profile when you set up your Knexus account with us!

So take advantage of the excellent connectivity within the platform for high quality, targeted networking with your peers.Get in touch for more information!

Facebook – Life is all about expectations

Life is all about expectations – today we hear that Facebook is in the market for new capital with a valuation of $5 billion, or possibly as low as $2-$3 billion. For a company with unspecified sales and profit, plus a very vocal user base who limit the business model opportunities, this is a handsome valuation. And yet not too long ago founder Mark Zuckerberg accepted a minority investment from Microsoft that valued the company at $15 billion (i.e. between 3 to 5 times the current valuation). So how should Mark Zuckerberg feel … well if he has any grounding in reality, he should still be feeling a very lucky man.