Knexus

Keyword Analysis: What, why, how?

New research indicates that 50-70% people think that the companies listed at the top of the search engine rankings are the top companies in their field. Using the appropriate keyword phrase is essential in a very competitive web market!

For marketers looking to get up to speed with the latest SEO insights, these market-leading insights will cover:

- Keyword Frequency, Density, Prominence
- Keyword nuances: examples, multiple audiences, related meanings etc
- Example of Corresponding Adjectives

The content will deliver the latest insights and market intelligence on Keyword analysis in conjunction with leading industry expert Jon Wuebben (Custom Copyrighting) and available On Demand via video, PDFs and downloadable podcasts!

 

Brand focus: The growth of Digital Centres of Excellence!

A survey conducted by Knexus Digital has identified an emerging trend of major brands investing in digital centres of excellence or similar initiatives. The findings suggest that leading companies have recognized significant challenges ahead in creating the right marketing team capabilities to deliver digital success. Specifically, digital centres of excellence are targeting support to up-skill marketing teams in digital, as well as provide more flexible methods to gather insight and collaborate in response to changing market conditions.

Brands are responding to a growing base of evidence that companies who don't focus on improving marketing team performance face a potential loss of hundreds or billions of dollars of sales to competitors better able to execute their digital strategy. It's not just about spending more on digital, it's about understanding how to use the marketing spend effectively!

Monetizing Social Media here and now!

New research indicates that 20% customers view brands via their blog, 100 million of your potential customers log onto Facebook each day and widgets are becoming the new monetization tools for the ad industry!

We've launched a ‘Social Media’ programme of content to help marketers understand how blogging, online communities, social media tools like widgets and peer-to-peer networks like Twitter and Facebook can be monetized for revenue generation opportunities!

This content will deliver the latest insights and market intelligence on social media in conjunction with leading industry experts - Mark Rogers (Market Sentinel), Linda Zimmer( Marcom Interactive), Mary Ellen Gordon( Market Truths) and Chris Quigley( Rubber Republic). The content will also be available On Demand via video, PDFs and downloadable podcasts.

Marketers looking for insights on Social Media can view Knexus Digital's compelling market insights here:http://www.knexusgroup.com/modules/social_web

Digital Marketing Conversations-here comes the July edition!

Come join Niall O'Malley, Justin Rees, Dusan Hamlin, Graeme Foux and Alex Brayshaw for the latest edition of Digital Marketing Conversations discussing the very latest trends and developments in Mobile Display Advertising and the IAB's new metrics,Google's new Twitter phone and PC operating system, a birds' eye view of what the recession has done to European online ad markets and, voila- our special feature on the future of digital marketing from a technology perspective!

Listen in,download, leave your comments or call us if you'd like similar insights from thought leaders!

 

Content! Content! Content-Media-rich is the way to go.

Media rich content is becoming increasingly important, and guess what, digital content needs to be in innovative formats - such as videos and podcasts) as companies seek to improve B2B and B2C interactions.

For marketers looking to get up to speed with the latest digital insights via interactive content and dynamic formats to improve their capabilities on the job, we have just the answer! With 750 online titles in 12 + digital marketing categories like Online Advertising, Social Media, Customer Experience and Search, these market-leading insights are time-saving and cost effective.

So access our digital content and get your marketing team upskilled in no time at all. To access compelling content from Knexus Digital to enhance learning, market insights and ideas email brook.minto@knexusgroup.com

 

Is my email accessible? Am I delivering into the inbox?

• -E-mails deliver the highest ROI among marketing channels

• -59 percent of online consumers block visuals!

• -60 percent of business decision makers said Internet and e-mail are the best ways for advertisers to reach them

 

Our all-new B2B Email Marketing programme are designed to help marketers stay competitive with the latest cutting-edge insights! These insights are tailored to assist marketers with market intelligence to achieve a high rate of B2B email deliverability with a focus on industry benchmarks.

The program specifically equips marketers with unique know-how on acquisition and retention capabilities via B2B channels, how deliverability is best achieved as well as upsell, cross-sell and sales strategies via the inbox.