Knexus

Digitalconnect- A success!

We launched  ‘Digitalconnect’ last week- a networking lunch for senior marketers.What brought more than  35 senior-level marketers from leading brands( including AOL, B&Q, Dell, Cineworld, Diageo, Harvey Nichols, Lloyds,Nokia, Syngenta and Shell) together was 'The Economics of Digital Marketing', truly a burning topic in the current economic climate!

 Knexus Digital experts Eliza Dashwood (Ambergreen), Justin Rees (Leadpoint), Andrew Hood (Lynchpin) and Dusan Hamlin (Inside Mobile)  delved into the  economics of search, lead generation, mobile and analytics-in rapid, 15 minute sessions! The feedback we've received has been overwhelming.

We look forward to organising many more 'Digitalconnects' and paving the way for some quality digital marketing conversations!

Find out more here:http://www.knexusgroup.com/view/809/Digitalconnect-The-Economics-of-Digital-Marketing!

Winners and Losers:Analytics appears to be a winner

One of the most compelling attributes of the web and digital is the richness of customer feedback and insights. In fact, there is so much information available, that often the challenge has been to pick out the really important stuff (avoid analysis paralysis) and ensure your company is organized to take quick and effective action in response to findings (e.g. working across channels).

 Well it would seem that better understanding your customer is a key area of focus in tough economic times – not surprising when it’s so difficult to acquire new ones – and web analytics is a key beneficiary. There’s a good case study on Best Buy, the U.S. electronics behemoth (& Carphone Warehouse partner in Europe) in Business Week, explaining how they’re investing heavily in analytics and reaping the benefits of millions of dollars in increased profit as a result. The quote from Best Buy CMO Barry Judge captures the opportunity …. "As ad dollars become more precious, we all have to be smarter," Judge says. "We think one of the ways we're going to win in this new game is understanding our customers better than anyone else."  

 If you want to understand more about Web Analytics and how to drive better customer insights, Knexus Digital provides an extensive programme of expert insights on web analytics here!