Knexus

Virtual Worlds Users

Earlier today morning we had a compelling look at the demographics and psychographics of virtual worlds with Mary Ellen Gordon( Market Truths).Be it an FMCG brand, the education industry or apparel goods, they are present on, interacting, building conversations and engaging in brand activation on Habbo Hotels, The World of Warcraft or Second Life!

The webcast looked at how virtual worlds operate, what brands do on them and finally, the psychographics and demographics of participation.

The streaming video, podcast as well as PDF will be available by midnight tonight.

Why you need to be on Second Life!

Did you know that Virtual Worlds account for more than 150 million online users (forecast to grow to 1 billion within 10 years)? Join me with Mary Ellen from Market Truths and discover the latest insights and market intelligence on who virtual world users are, how they behave and crucially how to engage them to grow your business.

Find out more here!

Where's my cash machine in the virtual world?

Peter Dunkley, Knexus Digital's expert on 'Virtual Worlds' will share live insights and marketing intelligence to help marketers streamline their operations in the digital landscape.

 We're delighted to cover these valuable industry expert insights, case studies and Q&A at 1500 GMT on the  4^th February 2009. If you can't make it online, not to worry-Knexus's ongoing resource can be accessed On-Demand anytime,anywhere!

Some of the topics we'll be bringing to the table are:

• How to develop a marketing & business plan for virtual worlds
• The successful new models for virtual marketing
  
• Social means social - virtual worlds as 'place'
• Developing in virtual worlds and not look worse than an amateur
  
• Effective ways to integrate with other social media
• Promoting your presence
•  Is it an event, community or resource?

 

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